Naifu Consulting

Accelerating your
digital transformation

At a first glance, digital transformation is about aligning and optimizing processes, capabilities and technologies across your business; but over and above, digital transformation brings a fundamental change that creates a more connected, innovative, competitive, efficient and future-ready business. How do we compete in a digital world? Through constant digital transformation.

How We Add Value

Operationalizing digital transformation and innovation

Marketing Operations


Increasing the productivity of your marketing organization and building capabilities through a transformation roadmap.

Customer Conversion

Growth Hacking

Helping clients improve their advertising conversion through strategic product alignment and an innovative multichannel programs.

Technology Audit


Help align technologies across the organization, building efficiencies, eliminate redundancies, increase security and compliance.

Actionable Innovation


Helping clients embed disruptive solutions and be at the forefront of their industry.

Digital Capabilities


Improving your overall employee digital capabilities, helping build a future-ready organization.


Bringing cutting-edge solutions to build future-ready businesses


Branded and unbranded HCP, DTC an payer digital and multi-channel strategies, marketing operations and training.


Automotive safety and embedded software, prototyping and microchip programming, on board diagnosis, infotainment (GENIVI).


Marketing operations, consumer goods and products launch strategies, replatforming and consumer engagement programs.


Operational excellence, infrastructure and software development, custom builds.


Marketing operations, media programs, programmatic solutions and custom builds.


User experience design, transactional and engagement strategies, technology builds.


Consumer experience design, POS strategies and augmented experiences, E-commerce and mobile.


Guest experience design, IOT strategies and augmented experiences, e-commerce and mobile.


Experience design, customer care solutions, web services, e-commerce and mobile, custom builds.


Helping clients accelerate their digital transformation

Digital Transformation

Digital transformation consulting services to Fortune 500 brands including full audits and landscape analysis, marketing operations and ecosystem optimizations.

Digital Strategy

We have over 15 years of digital strategy from building digital ecosystems, social media and SEO content plans, to e-commerce and paid media.

Marketing Operations

Our experts advise on the best way to structure internal teams and augment staff in order to enable delivery of certain capabilities previously held by third party vendors.

RFP Support

We often join forces with agencies or account teams on short notice to help them win new business by providing expert strategy, digital and technology support.

Training & Workshops

We help clients understand market trends and identify opportunities in emergent technology (VR, automation, artificial intelligence, blockchain technologies, etc.).

Market Penetration

Landscape analysis and trends, stakeholder alignment, marketing operations, replatforming, advertising programs (strategy, management and execution).

A Simple Digital Transformation Process

Helping clients understand the marketplace, identify gaps and transform their digital business


Audit & Landscape Analysis

A series of internal & external landscape analysis, digital audit and capabilities, processes, people, technologies, competitor analysis and market trends. The audit phase takes anywhere between a couple weeks to a month.


Gap Analysis & Planning

We use the audit results to build a business maturity path and to identify and prioritize the gaps. This exercise is done within a series of client workshop to ensure stakeholder alignment. The result of these sessions is a high-level roadmap/program of all the tactics to be implemented. This phase usually takes a couple weeks. 


Roadmap implementation

At this phase we help the implementation of the transformation roadmap composed of a variety of tactics and interventions. This phase can take anywhere from a couple months to a year and will involve. Examples of tactics might be: optimizing internal operations, staff augmentation, technology deployment, trainings, replatforming, marketing operations and multichannel ecosystem optimization.


Continuous Optimization

Markets and technologies can evolve rapidly and it becomes imperative to have a continous improvement process to adapt the roadmap and tactics to new realities. This process is agile, lean and continuous.  





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